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WATCH: Kent fire chiefs warn to check smoke alarms as Stephen King thriller IT hits cinemas

PUBLISHED: 08:25 06 September 2017 | UPDATED: 08:25 06 September 2017

KFRS parody video

KFRS parody video

Archant

The movie involves a gang of young children who face their biggest fears when they square off against an evil clown

Kent fire chiefs have released a hard-hitting short film to ask people across the county how they would “escape the thing of nightmares”.

The parody video, made to coincide with the release of the new Stephen King horror film IT, which hits cinemas on Friday, aims to promote the importance of testing smoke alarms weekly and having a well-practiced escape plan for the home in the event of a fire.

The movie involves a gang of young children who face their biggest fears when they square off against an evil clown named Pennywise, who carries his trademark red balloon.

The Kent Fire and Rescue Service parody features the spooky red balloon; which represents the fear of a house fire or fire itself.

The balloon makes its way into a family home, only to be stopped by a firefighter who reaches up to test the home’s smoke alarm.

The video urges the audience: “Don’t be a clown” and to “Test ‘IT’ weekly” with further guidance around keeping safe and practicing escape routes.

Head of community safety at KFRS, Ian Thomson said: “We’re always trying to find new ways to reach different audiences to encourage them to think about safety particularly in the home.

“By jumping on the back of the excitement of the movies, we hope people will relate to our films and take on board their safety messages.

“By using the red balloon to represent fear of fire or fire itself, we are tapping into generating potential behaviour change through the use of emotions and protecting those we love the most – our family, pets and home.”

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