EXCLUSIVE: Velapp - the video editing app endorsed by Apple co-founder Steve Wozniak - will ‘make a difference to people’s lives’ insists Kent-based entrepreneur
PUBLISHED: 12:57 14 March 2017 | UPDATED: 08:52 15 March 2017
David De Min has created an app which allows the user to edit videos during the process of filming, saving hours of time
A video editing app endorsed by the co-founder of Apple will “make a difference to people’s lives”, according to its Kent-based founder.
Velapp aims to save hours of time by allowing users to edit videos during the process of filming.
Currently available on Apple iPhones, before the official launch in the coming weeks will see it showcased across a number of platforms, it uses the phone’s 3D touch technology to help select ‘highlights’.
Users simply press harder on the screen when the best bits occur to easily cut sometimes lengthy videos down to precise points, then can share instantly via social media.
A classic example, founder David De Min says, is a toddler taking its first steps - parents tend to film for long periods in anticipation of it happening, but with Velapp, you can capture the magical moment without wasting minutes, if not hours, finding it and cutting it in subsequent editing.
The CEO, who attended Canterbury’s Kent College as a teenager and still lives in the city now, told KoS how it all started on a trip to the Himalayas with his brother, Michael.
“We got two motorbikes and I was doing filming for a music video,” Mr De Min said.
“Using Go Pros we filmed some of the most amazing memories – fly fishing, trading trout for jumpers and so on.
“The roads are treacherous so we had some pretty close calls, it made for great filming.
“After two-and-a-half weeks we came back with 235 hours of footage.
“I consider myself a pro but it still took three weeks to cut it down, it was an absolute nightmare.
“I thought ‘there must be a way to improve this’? I was pulling my hair out.
“You realise what the best bits are when you’re filming at that time, in the moment, not afterwards, so I applied that idea to the technology, it’s as simple as that.”
Like many entrepreneurs, Mr De Min is a natural hustler, who has the confidence and determination to get what he wants.
When invited to an event where Steve Wozniak - the late Steve Jobs’ partner in crime - was the headline speaker, he was relentless in his quest to personally pick him up and show him how Velapp works.
He went to Rolls Royce in Berkeley Square in London and demanded one of their finest models, telling them it was a great opportunity for the car manufacturer to get some exposure - an offer which they eventually accepted.
“People kept asking who I was and I told them ‘I’m no one, I’m a random guy who started a little company in Kent’,” he said.
“Eventually we got into this interview room and I spoke to Steve for half an hour, while there were a queue of journalists just waiting to have a few seconds with him.
“I demoed the app and he was so impressed.
“He gave me his business card and we’ve stayed in touch ever since – it’s by far the coolest card I’ve ever seen.”
These are unquestionably exciting times for Mr De Min but he has had to overcome a number of significant obstacles on the road to where he is today.
Born in Holland in 1990 to a Dutch father and an English mother, he moved to Oman as a small child before arriving in Kent in 1999.
Diagnosed with dyslexia on arrival, he attended East Court, a special school in Ramsgate, to help him build his basic academic skills.
Eventually studying IT, business studies and design and technology at Kent College, his creativity shone through - achieving 120 marks out of 120 for an A Level design project during his time on the course.
“I think I look at things in a different perspective,” he said.
“I really struggle with words and I’m not good at writing but have always been quite creative.
“You can’t let a failure or a setback stop you, so many people have doubts about themselves.
“You need to have that passionate belief and I think having such a drive is helping me push forward and make a difference to people’s lives, even just by saving them time – that’s what keeps me going.”
The biggest hurdle for him to overcome, however, was the tragic death of older brother Jamie, who lost his battle with cancer aged just 17, despite a bone marrow transplant from Mr De Min.
“It’s a difficult subject but I try to look at it from a positive because he always said he wanted us to be happy, he was such an inspiration.
“It’s certainly brought the family together, my other brother Michael is one of my best friends and now we’ve both got a very different outlook on life.
“Now when I see siblings fighting or not talking to each other I think it’s so sad and such a waste because I know what I’ve lost.
“I just think ‘why are you arguing? You should be so close’.
“It makes you think life is so short and you’ve got to make the most of it, and that’s the attitude I take into my work as well.”
Now back at his parents’ home in Canterbury “to keep costs down”, Mr De Min is readying himself for take-off, with a clear aim of seeing Velapp become part of our everyday lives.
“The absolute dream would be to have the technology integrated as standard when people open the camera on their phones,” he said.
“We are some time away from that but in this industry things move pretty quickly, so who knows?”
Mr De Min is also launching a competition, with a prize of £200 in cash, a Velapp t-shirt and the option of mentoring and support from a renowned business advisor in the UK.
To enter, simply download Velapp, use it and upload your best Velapp video to Facebook, Instagram or Twitter with the hash tags #Velapp and #Kent – and don’t forget to like the Velapp Facebook page.